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Self-photo studio · Amsterdam

Self-photo studio
mirror.ams

A private room, a one-way mirror and a camera behind it. You shoot yourself — nobody watches.

How it works

How a shoot goes.

How a shoot goes.
  1. You arrive at a private room with a large mirror and get a short walkthrough.

  2. You look into the mirror, choose the moment and take the frame with a clicker. Unlimited shots.

  3. Your photos are processed and sent to your email, available by link for 7 days.

Two presets

Colour or black & white.

Colour preset sample

Colour

Warm, true-to-life colour on a clean white set.

Soft, even light and a neutral backdrop. Skin, fabric and colour stay exactly as they are — the version of you that walked in.

Black & White preset sample

Black & White

Classic monochrome, high contrast, no distractions.

Grain, shadow and shape. Stripped of colour, a portrait becomes about posture and expression — the most honest preset we offer.

The concept

Be yourself.

In our photo studio, the mirror is how you see yourself while shooting — the camera hides behind it, so your own reflection is all you look at.

On a deeper level, our mirror is the most honest thing that exists. It doesn't judge, it doesn't direct, it doesn't perform. It simply reflects.

This is a space where you stop looking at others for approval and start looking at yourself. The mirror is your only audience.

And the only approval that matters is yours.

Gift card

Give a session in the mirror.

Gift card

Gift a special experience with the mirror to a friend or loved one.

  • · 45-minute private session
  • · unlimited shots
  • · Receive edited photos within 24h

Free reschedule up to 24h before

Open every day 10:00–20:00 by appointment only

Address & pricing

Studio & prices.

Amsterdam

Tweede Hugo de Grootstraat 37H

€125 — weekdays before 18:00
€145 — evenings & weekends

  • · 45-minute private session
  • · unlimited shots
  • · Receive edited photos within 24h

Free reschedule up to 24h before

Open every day 10:00–20:00 by appointment only

Book a session
Gift card

Gift card

Gift a special experience with the mirror to a friend or loved one.

Reviews

What guests say.

★★★★★5.0 · 18 reviews on Google
★★★★★
Perfect concept if you're a shy person like me! You won't just leave with amazing pictures, you'll leave full of joy too. This is officially my new favorite spot in Amsterdam for making iconic pictures with the people I love.
Yasemin · 6 days ago
★★★★★
Genius service, I had to make some portfolio photos and this was much more efficient than booking a photographer.
Ralph · 1 week ago
★★★★★
We booked a session with my boyfriend who's not comfortable in front of a camera. Let me tell you it was an amazing experience! The instructions were clear, the process very smooth and the outcome better than expected!
Aya · 1 week ago
★★★★★
Such an amazing space! Also you get photos very quick! Great quality!
Maria · 1 week ago
★★★★★
Have booked a shoot here and I am so happy with the results!! The quality is great and the studio has a really good vibe, I felt very comfortable.
Demi · 1 week ago
★★★★★
Such a cool self-photo studio! You get many great pics with unlimited shots, pro lighting, and the presets they use are so good! Booking is super quick and easy, and you get your photos instantly without waiting.
Ekaterina · 1 week ago
★★★★★
Thanks again, Levi, for your warm welcome and the tips you gave us. The small studio and the mirror we had to stand in front of resulted in some really nice photos. Nice to take black and white photos again. Top quality photos, too.
Paul · 21 hours ago
★★★★★
Really super handy if you want to take photos with a group or alone! You can also see yourself immediately in the mirror, which is extra useful while taking photos. Highly recommended if you want to do a fun shoot!
Madelief · 1 week ago
★★★★★
Super fun studio! I love taking photos myself, and here I could do it completely at my own pace. What I also really liked is that I didn't have to edit the photos myself afterwards — everything was done for me. Highly recommended! This is a really cool concept, especially for bloggers and content creators.
Iuliia · 1 week ago
Read all reviews on Google

FAQ

Questions & answers.